Frequently Asked Questions

Most people find a local business online before they ever call or walk in — through a Google search, a "near me" search, or a map result. If your website and listings aren't set up to show up in those moments, you're not competing on price or quality — you're not competing at all, because the customer never sees you. A lot of small businesses lose work not because a competitor is better, but because the competitor is easier to find online. An audit shows you exactly where that's happening on your own site so you can fix it.

Local search is intent-driven — someone searching "plumber near me" or "landscaping [your town]" is usually ready to hire, not just browsing. That's a customer actively looking to spend money in your category, in your area, right now. If your site and listings aren't clearly telling Google what you do and where you do it, you don't just lose some traffic — you lose that specific customer to whichever competitor Google decided to show instead. Getting the "what" and "where" right is often the single biggest lever for turning local searches into calls and bookings.

Two self-contained report files: a technical SEO report that documents every issue we find on your site and local listings, and a plain-English owner action sheet that translates those same findings into what to fix and why it matters, with copy-paste-ready corrections. No jargon-only report and no separate "summary" upsell — both are included in the one flat fee.

No. Skirrly is a one-time, flat-fee audit. There's no retainer, no recurring charge, and no auto-renewal. You pay once and get your reports.

Most audits are delivered within 24-48 hours of purchase.

Your business name, website URL, and location. If you'd like revenue-impact estimates included in your report, you can optionally share your average order or sale value — we only use numbers you actually provide, we never assume or estimate this on your behalf.

Yes. We run a live scan of a small number of your actual local competitors and benchmark your site against theirs. Competitor names are anonymized in your report — you'll see how you compare, not who we looked at.

Any small, local business that depends on being found nearby for a specific service or offering. Examples include:

• Home services like landscaping, plumbing, and contracting
• Legal services
• Financial and accounting services
• Restaurants and food service
• Salons, spas, and personal care
• Personal and athletic training

Only if you give us your average order or sale value. We tie revenue-impact estimates directly to the number you provide, not an industry average or a guess. If you don't share a number, we skip the revenue framing entirely rather than make one up.

Yes — we list one fix per issue we actually find, with no padding to hit a target number. If your site doesn't have a problem, it won't show up as one just to make the report look fuller.

No. Because your audit involves real, individualized work on your site and listings starting as soon as you order, all sales are final. If something in your report looks wrong or unclear, reach out and we'll make it right.

There's no ongoing retainer with Skirrly. If you have questions about a specific technical finding in your report, please consult with your website developer.

No — Skirrly doesn't service or make changes to your website. Your report gives you (or your developer) everything needed to make the fixes yourselves, including copy-paste-ready corrections in the owner action sheet. We're currently building a partner network of trusted developers who can implement these fixes on your behalf, so this may become an option in the future.

We collect only what's needed to run your audit and deliver your report. Full details are in our Privacy Policy.