Privacy Policy
This page explains what information Skirrly collects when you request a local SEO audit, how that information is used, and the choices you have about it.
Skirrly provides a one-time, flat-fee local SEO audit for small businesses. We collect only what's needed to run your audit, deliver your report, and process payment — there is no ongoing subscription, retainer, or automated data collection from your website itself. We don't sell your information, and we don't share it with advertisers.
When you request an audit through our intake form, we collect the information you provide directly, which typically includes:
- Business name, website URL, and physical location (city/state)
- Your name and email address, so we can deliver your report and confirm your order
- Phone number, if you choose to provide one
- Average order or sale value, if you choose to share it — used only to frame revenue-impact estimates in your report, and never estimated or assumed on your behalf
- Payment information, which is collected and processed entirely by Stripe (see "Payment Processing" below) — we do not receive or store your card details
We also collect limited technical data automatically when you visit our site or view a hosted report, such as page views and general browser/device information, for basic site reliability and analytics purposes.
| Data | Purpose |
|---|---|
| Business & contact details | Run your audit, generate your report, and get in touch about your order |
| Email address | Send order confirmation, deliver your finished report, and follow up if needed |
| Average order value (if provided) | Frame revenue-impact estimates in your report, using your numbers only |
| Payment details | Processed by Stripe to complete your one-time purchase |
| Site usage data | Understand site performance and improve our service |
We do not use your information for advertising, and we do not build advertising profiles from it.
As part of preparing your report, we may run automated, publicly available scans of your website and publicly visible information about a small number of comparable local businesses (for benchmarking purposes only). Any competitor or peer business referenced in your report is anonymized — we do not name or identify other businesses in the material you receive.
All payments are handled by Stripe, Inc., a third-party payment processor. When you check out, you're transacting directly with Stripe under their own privacy policy and terms. Skirrly never sees or stores your full card number, expiration date, or CVC.
Information submitted through our intake form is transmitted securely and stored in a private, access-controlled system used to manage orders and generate reports. Finished reports are hosted as individual, non-indexed pages and are not searchable or discoverable by the public — access is limited to the direct link provided to you.
We use a small number of trusted service providers (form processing, spreadsheet/database storage, and website hosting) strictly to operate Skirrly. These providers only receive the information necessary to perform their function and are not permitted to use your data for their own purposes.
We retain order and report information for as long as reasonably necessary to fulfill your order, respond to support requests, and maintain business records (including basic accounting and tax obligations). If you'd like your information deleted sooner, contact us using the details below and we'll honor reasonable requests, except where we're required to retain records by law.
- Access & correction — Ask us what information we have on file and request corrections.
- Deletion — Request that we delete your information once your order is complete, subject to legal recordkeeping requirements.
- Communication preferences — Order-related emails (confirmation, delivery) are necessary to fulfill your purchase. Any optional follow-up emails will include a way to opt out.
Our site and hosted reports use minimal cookies or similar technologies necessary for basic functionality (such as completing checkout through Stripe) and for lightweight analytics. We do not use cookies for cross-site advertising tracking.
Skirrly is a business-to-business service intended for business owners and operators. It is not directed at children, and we do not knowingly collect information from anyone under 16.
We may update this policy from time to time as our service evolves. If we make material changes, we'll update the effective date at the top of this page.
Questions about this policy or your information? Reach out any time:
Email: privacy@skirrly.com
Website: skirrly.com